Adult video chat 2013 in usa - Advertising on online dating sites
The dating industry’s two brands that dominate TV ad spending: and e Harmony.IAC-owned spent .5 million on TV ad placements through the end of May, i Spot said.
Hardly a week goes by without another new think piece about online dating either revolutionizing society or completely ruining our ability to have real relationships.
But these hyperbolic pronouncements miss a deeper fact: At its core, "online dating" isn't something we just started doing 5, 10 or even 20 years ago.
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It has over 20 million current registered users, each of which fill out 258 questions based on 29 “dimensions of compatibility.” That data is then run through predictive algorithms to assess the long-term compatibility between each of the members.