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The majority of messages sent outside those age ranges are all about hook-ups,” he wrote.
He added that an estimated two per cent of male members had “started to use POF as more of a hook-up site mostly due to the casual nature of mobile phone use,” following the increasing popularity of smart phone apps among the site’s users.
The entrepreneur said that he had decided to scrap the “Intimate Encounters” option on the POF site due to complaints from some of its female users suffering unwanted attention.
In a message sent to all members, he said that only 6,041 of the 3.3 million people who use the site every day are in fact women looking for no-strings-attached trysts – adding “the ones with hot pictures are mostly men pretending to be women.”The computer systems graduate who founded the website - which now has a turnover of more than $10m (£6.6m) a year - in 2003, said he now wants it to now focus on ‘meaningful relationships.’Mr Frind said: “When I created POF, I wanted it to be all about finding relationships with the right person.
One of theses features, Intimate Encounters (IE), was a subset of Plenty of Fish for those explicitly seeking sexual partners without having to shoulder the burden of a relationship.